Care to Protect

After more than five years without a live website, Scott Dawes and his team now enjoy a platform that reflects the care they bring to every client relationship.

Care to protect website preview

Project goals

Care to Protect is a specialist insurance advice practice led by Scott Dawes, built around a clear commitment to client care. This website replaces a years-long under construction page with a polished, purposeful online presence that reflects the practice’s values and supports new client enquiries.

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Our approach

Scott and the team had updated their brand colours and wanted a site that felt fresh, warm, and approachable without overcomplicating things.

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Coastal, client-friendly design

The visual direction draws on the fresh, almost coastal aesthetic that Liddell sought. We featured warm family imagery that reflects the human side of insurance advice rather than feeling corporate.

Brand colour alignment

The updated brand colours were applied consistently across every page, giving the site a cohesive, professional finish that matched Care to Protect’s refreshed identity.

CARE acronym and copywriting

We worked with Scott and Liddell to craft their messaging, including the CARE Way that articulates their client process in a brand-relevant format.

Social proof and credibility

Client testimonials and professional headshots are featured throughout, reinforcing trust and putting real faces to the practice.

Practical functionality

FAQs address common queries upfront, and a Calendly integration makes it easy for prospective clients to book a chat directly from the site.

We are extremely happy with the website and have been very impressed by Jacqueline and Patrick throughout the journey. They have been fabulous to work with.

Liddell Dawes, Practice Manager

Care to Protect

I really appreciate the assistance, guidance, and patience.

Scott Dawes, Director

Care to Protect

The result

Care to Protect now has a live, professional website that does justice to the care they put into their client relationships every day. The site gives Scott and the team a credible platform to attract and convert new enquiries, with a tone and look that feels true to who they are.

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