Infocus Caloundra

Infocus Caloundra is a Sunshine Coast based financial advisory business who approached us with a need to establish a strong online presence and showcase their services to prospective clients.

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Project goals

Infocus Caloundra, led by Rebecca Hurford, needed a website that reflected their brand values, aligned with licensee branding, and built trust with prospective clients. The goal was to create a user-friendly platform that effectively showcases their services and expertise.

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Our approach

We collaborated with Rebecca and Infocus to design a custom website tailored to their needs, combining branding consistency with practical features.

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Custom design

We incorporated Infocus’ branding, including their colour scheme and iconography, into a responsive framework for seamless navigation on both desktop and mobile devices.

Personalised elements

The website includes professional photography of Rebecca to make it more personable, along with a blog that shares her insights. The blog is automated weekly through our ongoing partnership with Infocus.

Client trust-building

We integrated client testimonials and Google Reviews to highlight positive experiences, build trust, and provide an SEO boost.

The team at Simply Advice Websites have been fabulous to interact with… lending their expertise to transform my ideas into a highly-polished and professional online presence. From our first interaction, to our regular catch-ups for ongoing updates and enhancements, they give 100% commitment to ensuring a quality experience. A big 5 stars!!

Rebecca Hurford,

Infocus Caloundra

The result

The new Infocus Caloundra website has been well-received by clients and staff, establishing a strong online presence. It reflects the brand’s values, showcases services effectively, and builds trust with prospective clients, supporting Rebecca’s ongoing success.

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Ready to stand out online?

1

Align and define

We’ll connect via Teams to understand your business, goals, and timeline.

2

Start building

From gathering materials to reviewing designs, we’ll guide you every step of the way.

3

Review and launch

We'll bring your dream website to life, providing 1:1 training so you can manage your site from day one.

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