Our expert team
Every Australian financial planner deserves a website that reflects their expertise. That's why we build strategic websites exclusively for advisers.

Since 2019, Simply Advice Websites has been built by people who worked in financial services across licensees, advice firms, and process consultancies.
We started Simply Advice Websites because we kept seeing talented advisers undersell themselves online, and we knew we could solve that. We're a close-knit team with over 80 years combined experience in financial advice and web development.

Jacqueline moved from advice administration into marketing in 2017, driven by a passion for showcasing adviser expertise. Joining the team in 2020, she brings a keen eye for detail and design to help advisers shine online and streamline their processes.
In 2025’s Women in Finance Awards, Jacqueline was shortlisted as Marketing Professional of the Year. She holds a Bachelor’s and Master’s degree from the University of Queensland and enjoys playing netball, tennis, and board games.
Well done is better than well said
~ Benjamin Franklin

Known for his fresh, innovative approach to process and technology, Patrick has been in the advice industry since 2005. Influential in the sector and earning a spot in the FS Power50, he helps advisers find technically sound and commercially effective solutions.
A proponent of Kaizen, he’s passionate about leveraging simplicity and efficiency to drive real results. Outside of work, he’s either with his family or playing video games.
Simplicity is the ultimate sophistication
~ Leonardo Da Vinci

With over 20 years of experience, Clair is the creative behind every site we create. She ensures each website reflects your vision while delivering a modern, professional aesthetic that supports your financial advice practice.
Clair has an eye for detail that challenges our developers in the best way. Her experience managing major corporate domain portfolios and leading projects for a global registrar platform underpins a design approach that delivers excellent outcomes for advisers.
Alone we can do so little; together we can do so much
~ Helen Keller

Jera is central to our projects and operations. Her people-first approach helps support advisers effectively and keeps day-to-day operations running smoothly. She thrives in collaborative environments and brings genuine care to every client interaction.
Committed to clear communication and quality outcomes, she’s the glue that holds projects together from kickoff to launch. When she’s away from her desk, Jera enjoys travelling, spending time with friends and family, and watching Formula 1.
In the middle of difficulty lies opportunity
~ Albert Einstein

Peter is a seasoned WordPress developer and digital problem-solver with roots in the tech and web industries since 1995. He leads major coding and development, turning complex technical challenges into practical, scalable outcomes for advisers.
An entrepreneur at heart, Peter has founded multiple digital ventures, is actively involved in the WordPress community, and has developed widely used plugins that quietly solve real problems. Out of the office, Peter enjoys time with his family and making music.
First, solve the problem. Then, write the code
~ Unknown
What we stand for
Design
We have the busy adviser in mind at every step and make it simple to present you, your brand, and your story.
Collaboration
Great websites are built through strong relationships. We work closely with you to bring your vision to life.
Reliability
We prioritise clear communication and timely delivery, ensuring everything is done right the first time.
Improvement
We stay ahead of digital trends, refining our processes to keep your website and business thriving.
Partnership
Beyond the launch of your new website, we offer a team dedicated to supporting your business as it grows.
Want a strategic not static website?
1
Strategise
Book a chat. If we're a fit, we construct your website strategy.
2
Create
We bring your new website to life. Watch the magic happen.
3
Launch
Feel proud of your new website and enjoy our continued support.