Assurity Financial Group

When Michael Lenn needed a website live fast during a busy transition, we stepped in to make it happen.

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Laptop and mobile phone display for Assurity Financial Group's website launch

Project goals

Assurity Financial Group’s Director, Michael, approached us during a licensee transition with a clear brief: deliver a clean, professional website without delay. It needed to look modern and trustworthy, while reflecting the clarity and personal care that defines his approach to advice.

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Our approach

We collaborated with Michael to create a minimalist site that’s easy to navigate and visually calming. The design leans into white space, regional photography, and a structured layout that’s both practical and inviting.

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New brand look and feel

In partnership with Michael’s designer, we introduced a fresh colour palette and logo – building a cohesive visual identity to support future growth.

Client-first language and imagery

All content was crafted in plain English, matching the way Michael speaks with clients. Rural imagery and thoughtful design choices help the site feel grounded and familiar.

Built for growth

While the immediate goal was a prompt launch, the site was also built to scale – with flexible structure in place for future services, content, and tools.

Jacqueline and Patrick are fantastic. They manage a team of expert designers and make the process of getting you digitally represented easy. We’ve had compliments on the website – clean, contemporary and totally customised!

Michael Lenn, Financial Adviser

Assurity Financial Group

The result

The outcome is a clean, modern website that feels authentic to Assurity’s values. Delivered within a tight timeframe, the process was collaborative, calm, and well-paced. Michael now has a site that supports client connection and business growth.

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Ready to stand out online?

1

Strategise

We define your website’s structure and messaging together, ensuring a clear vision for the build.

2

Create

From crafting content to reviewing designs, we guide you every step of the way.

3

Launch

We bring your dream site to life, providing 1:1 training so you can manage your site from day one.

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