Project goals
CAFSG, referred to us after joining their new licensee, InFocus, aimed to retain their existing brand style while modernising their online presence. With a large public-facing team, they needed a website that reflected their professionalism, supported their team’s visibility, and streamlined communication of the advice process.
Our approach
We worked closely with the CAFSG team to strike a balance between retaining their proud brand identity and introducing a fresh, modern design that supports their goals and enhances their digital presence.
We partnered with Simply Advice Websites to revamp our business website, and we couldn’t be happier with the results. Their team transformed our outdated site into a modern, user-friendly platform that truly reflects our brand. From the start, Simply Advice Websites took the time to understand our vision and goals. They provided insightful recommendations and creative solutions that were both innovative and practical. Their expertise in design and development ensured that our website not only looks fantastic but also performs seamlessly. Communication throughout the project was excellent. The team was responsive, professional, and always willing to go the extra mile to make sure we were satisfied. The final product exceeded our expectations. The new website is sleek, up-to-date, and aligns perfectly with current trends. We’ve already received positive feedback from our customers, and we’ve noticed an increase in engagement and conversions. Thank you team 
Thomas Cotter, CEO, Partner, and Financial Planner
CA Financial Services Group
The result
The result is a stylish, modern, and minimalistic website that builds upon CAFSG’s existing message and brand. By combining enhanced branding elements with client-friendly features, the new platform supports their large team and effectively communicates their advice process. The website reflects CAFSG’s professionalism and positions them as a forward-thinking firm ready to engage clients and drive success.
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