CA Financial Services Group

CA Finanical Services Group (CAFSG) are a Sydney-based firm that wanted to modernise their website.

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Project goals

CAFSG, referred to us after joining their new licensee, InFocus, aimed to retain their existing brand style while modernising their online presence. With a large public-facing team, they needed a website that reflected their professionalism, supported their team’s visibility, and streamlined communication of the advice process.

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Our approach

We worked closely with the CAFSG team to strike a balance between retaining their proud brand identity and introducing a fresh, modern design that supports their goals and enhances their digital presence.

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Logo modernisation

We updated the CAFSG logo to align with a stronger, cohesive colour theme, ensuring it complements their refreshed branding while maintaining recognition.

New email signatures

As part of the branding overhaul, we designed clean and professional email signatures to ensure consistency across all client communications.

Interactive graphic design

To simplify the communication of their personal advice process, we created an interactive graphic. This feature engages clients and provides a clear, visually appealing overview of the process.

We recently partnered with Simply Advice Websites to revamp our business website, and we couldn’t be happier with the results. Their team transformed our outdated site into a modern, user-friendly platform that truly reflects our brand.

From the start, Simply Advice Websites took the time to understand our vision and goals. They provided insightful recommendations and creative solutions that were both innovative and practical. Their expertise in design and development ensured that our website not only looks fantastic but also performs seamlessly.

Communication throughout the project was excellent. The team was responsive, professional, and always willing to go the extra mile to make sure we were satisfied.

The final product exceeded our expectations. The new website is sleek, up-to-date, and aligns perfectly with current trends. We’ve already received positive feedback from our customers, and we’ve noticed an increase in engagement and conversions.

Thank you team 🙂

Thomas Cotter, CEO, Partner, and Financial Planner

CA Financial Services Group

The result

The result is a stylish, modern, and minimalistic website that builds upon CAFSG’s existing message and brand. By combining enhanced branding elements with client-friendly features, the new platform supports their large team and effectively communicates their advice process. The website reflects CAFSG’s professionalism and positions them as a forward-thinking firm ready to engage clients and drive success.

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Ready to stand out online?

1

Align and define

We’ll connect via Teams to understand your business, goals, and timeline.

2

Start building

From gathering materials to reviewing designs, we’ll guide you every step of the way.

3

Review and launch

We'll bring your dream website to life, providing 1:1 training so you can manage your site from day one.

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