CA Financial Services Group

CAFSG was recommended to us after joining their new licensee, InFocus. The team had a brand they were very proud of which they wanted to retain a strong style of, whilst also appreciating our advice regarding modernisation for a new look and feel. With a significant team size, it was also important that we could support a large public-facing team.

Among the changes we drove through this process was a modernisation of their logo to support a stronger colour theme, the design of complimentary email signatures, and the design of an interactive graphic to support the simple communication of the personal advice process.

Working with an older starting point, it was a pleasure to assist the CA Financial team build upon a message they were happy with and turn it into a stylish, modern, and minimalistic design.