CA Financial Services Group

CAFSG was recommended to us after joining their new licensee, InFocus. The team had a brand they were very proud of – they wanted to retain its style whilst also appreciating our advice to modernise a new look and feel. With a significant team size, it was also important that we could support a large public-facing team.

Among the changes we drove through this process was a modernisation of their logo to support a stronger colour theme, the design of complimentary email signatures, and the design of an interactive graphic to support the simple communication of the personal advice process.

It was a pleasure to assist the CA Financial team in building upon a message they were happy with and turning it into a stylish, modern, and minimalistic design.