The Trust Stack

Build your credibility through our practical strategies, real examples, and insights from years of building adviser websites.

A newsletter helping financial advisers scale credibility

You're great at providing quality financial advice, but are you as good at building trust at scale, digitally, consistently?

The Trust Stack covers the strategies, frameworks, and real-world examples that help you build authority online.

Sad you missed past issues?

Preview of the first issue of The Trust Stack newsletter

Save your tissues, we've got you covered!

Trust-building strategies, booking tool debates, awesome website launches, Fin365 integration, and a free tool worth stealing.

Read issue 1

Referral partner pages, Google Review tips, new website launches, and time-saving Monday integrations.

Read issue 2

Progress cannot be generated when we are satisfied with existing situations

~ Taiichi Ohno

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Crafted every time by specialists

Simply Advice Websites works exclusively with Australian financial advisers. Every issue is written by Jacqueline and Pat to share what we learn: what's working on real adviser websites, tools worth knowing, and best practice.

Jacqueline Barton

Director

Jacqueline transitioned from advice administration to marketing in 2017, with a passion for showcasing advisers’ expertise in a modern, engaging way. She joined Simply Advice Websites in 2020 and brings a keen eye for design to help advisers shine online and streamline their operations.

In 2025’s Women in Finance Awards, Jacqueline was shortlisted as Marketing Professional of the Year.

Patrick Flynn

Founder

Patrick has been in financial advice since 2005 and founded Simply Advice Websites in 2019. Known for his fresh, innovative approach, he develops efficient processes and tech solutions to empower advisers.

One of the most influential people in the sector, Patrick earned a spot in the FS Power50. A proponent of Kaizen, Patrick helps advisers to leverage process, technology, and simplicity to drive efficiency.

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The thought of creating a website from the ground up seemed quite daunting and overwhelming, but the team made it a seamless process. They are very experienced and the service was quick, efficient, and professional. The end result is a website and brand that I am incredibly proud of! I have received nothing but compliments around my website, and I cannot thank Simply Advice Websites enough. Thank you so much!!

Morgan Hayward, Director Lume Wealth

I can’t speak highly enough of Jacqueline and Pat and the care they’ve taken to launch our website. Jacqueline’s team took the time to learn about our business and designed a website that our team loves! Thanks to Simply Advice Websites for allowing us to focus on what we are good at whilst providing a modern and user-friendly “public face” for our clients, referrers, and prospective clients.

Andrew Wielandt, Director DP Wealth Advisory

Simply Advice Websites nailed our new site! We’re thrilled with the result. Jacqueline and Pat truly understand financial advisers. They crafted messaging for our ideal clients and built time-saving efficiencies that benefit our team and clients every day. They took the time to understand our business and should be the go-to choice for advisers wanting a site that works as hard as they do. I recommend them without hesitation.

Melissa Humberdross, Practice Manager DP Wealth Advisory

Jacqueline and the SAW team were fantastic; we couldn’t have asked for a better team. No question of mine was too trivial or annoying, and the hustle displayed to get our new website launched in a tight timeframe before Christmas was amazing to see. The feedback and guidance provided was a major help in delivering a website our practice can be proud of for many years to come.

Alex McMillan, Managing Director Seedli

Wow, what a world of difference! We’re incredibly grateful for the care and creativity that went into our new website. We wanted to build something that genuinely reflects how we work with clients, and you truly understood that vision. Financial advice can feel complex, so creating a supportive digital experience was key. Your partnership and attention to detail made that possible. From our side, Santa came early.

Venetia Ridge, Senior Adviser Seedli

Thanks team for all your hard work. It was an impressive experience and very professionally handled throughout, look forward to continuing to work together

Matthew Neill, Managing Director Whitsunday Wealth

They ‘get it’. I suppose this comes from extensive engagement across all levels of our industry, and possessing one of those brains that soaks it all up. His team comprises exceptionally talented individuals. One of the things I’m most impressed by is how seamlessly they execute. In addition to getting things done, Pat serves as an excellent sounding board for new ideas.

Tim van Doore, Principal Stream Financial

You are amazing! I am so glad I have you in my life. Thank you!!

Mish While, Head of Operations Stream Financial