Ascent Private Wealth

Ascent Private Wealth is a Victoria-based firm who launched with us in early 2021.

Project goals

Ascent Private Wealth envisioned a rich, engaging website that reflected their company values and incorporated meaningful imagery and themes. The goal was to create a platform that aligns with their business goals and resonates with their clients.

Our approach

We collaborated with Founder and Managing Director Mark O’Toole and Communications and Operations Director Louisa Huber to bring Ascent’s vision to life, combining thoughtful design with purpose-driven elements.

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Meaningful imagery

The website features meticulously chosen imagery, such as the Crayola Aspen tree, which reflects Ascent’s values of growth and sophistication. These images align with those in their office, connecting the digital experience with real-life interactions.

Aspirational themes

Ascent’s charitable work in the Himalayas inspired a mountain-climbing theme, complemented by a sophisticated colour palette. This design reflects their passion for helping clients, sustainability, and community engagement.

Testimonials section

A testimonials section was included, with plans for expansion as client reviews are collected.

Original design elements

The services page features unique shapes to display offerings, setting Ascent apart with a more creative design than traditional lists.

The result

The Ascent Private Wealth website combines inspiring design with meaningful elements, creating a platform that reflects their values and engages their clients. By incorporating their passions and a client-focused approach, the site positions Ascent as a trusted and aspirational advice firm.

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Ready to stand out online?

1

Align and define

We’ll connect via Teams to understand your business, goals, and timeline.

2

Start building

From gathering materials to reviewing designs, we’ll guide you every step of the way.

3

Review and launch

We'll bring your dream website to life, providing 1:1 training so you can manage your site from day one.