Denaro Link

After a successful collaboration on their first website, the dynamic duo of Nat and Anthony from Denaro Wealth decided they weren't done with digital magic just yet.

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Denaro Link website launch with Simply Advice Websites

Project goals

Nat Lidestri and Anthony Tripodi approached us with a specific mission: to create a standalone website tailored to assist retirees in navigating the often intimidating process of applying for Aged Pension and Health Care Cards. We sought to deliver an approachable, user-friendly platform that supports retirees and showcases Denaro’s expertise in this highly specialised area.

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Our approach

Working closely with Nat and Anthony, we designed a cohesive and visually engaging website that simplifies complex processes and builds trust with retirees.

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Collaboration: Round two

Having worked on the original Denaro Wealth site, Lisa Greensill was the natural choice to write the copy for this specialised venture. Her expertise, combined with input from the client and our design team, resulted in a site tailored specifically towards retirees, delivering a seamless and cohesive message.

Key features: Tools for retirees

The site focuses on providing practical tools to support retirees:

  • Custom calculators: Three bespoke online questionnaires help retirees determine their eligibility for Aged Pension and Health Care Cards, free of charge. These calculators are designed to assist both direct users and advised clients from other firms.
  • Nurture email campaign: Lisa crafted a targeted email campaign to engage users beyond their first interaction, ensuring ongoing value and connection.
  • Calendly integration: A streamlined Calendly meeting link serves as the primary call-to-action, making it easy for prospective clients to book a chat with the team.
  • Blog automation: As part of our ongoing partnership, our team post monthly blog articles to Denaro Link’s site, keeping subscribers engaged. Valuably, these articles are reviewed by the fabulous Lifespan team.

Visual engagement and cohesiveness

Trust and transparency were at the forefront of the site’s design:

  • Video testimonials: Real stories and case studies are featured, adding credibility and making the brand relatable to retirees.
  • Professional headshots: Nat and Anthony organised updated headshots, enhancing the site’s personal and professional appeal.
  • Audience-specific imagery: Instead of generic stock photos, the imagery reflects real-life scenarios and aligns with the brand’s identity.
  • Brand-relevant iconography: Visual elements were chosen to resonate with retirees and complement the site’s content.

We felt they “got us”. They built us as it is exactly what we envisioned. We highly recommend their services. Very happy. Awesome job on the website.

Anthony Tripodi, Operations Manager

Denaro Link

The result

The new website delivers a visually engaging and user-friendly platform tailored to retirees. Simplifying the process of applying for Aged Pension and Health Care Cards positions Denaro Link as a trusted partner in this specialised area. With custom tools, relatable visuals, and seamless functionality, the site meets the unique needs of its audience while setting the stage for ongoing collaborations with Nat and Anthony to further their business goals.

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Ready to stand out online?

1

Align and define

We’ll connect via Teams to understand your business, goals, and timeline.

2

Start building

From gathering materials to reviewing designs, we’ll guide you every step of the way.

3

Review and launch

We'll bring your dream website to life, providing 1:1 training so you can manage your site from day one.

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