Segment Wealth

Paul ter Bogt leads Segment Wealth and engaged us in the building of his new website, which supported a change of licensee and a change of brand.

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Project goals

Paul, a client of Steve Salvia’s, had a clear vision for a website that delivers a streamlined client experience with accessible calls-to-action. The goal was to create a platform that reflects Paul’s brand identity while enhancing usability and client engagement.

Our approach

We collaborated closely with Paul to design a website that balances Northern Territory-inspired aesthetics with functionality and relevance, ensuring it meets his vision and supports his business goals.

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Dynamic use of colour

To reflect Paul’s brand identity, we utilised the multiple colours of his logo throughout the website. Eye-catching buttons, headings, and colour transitions in the banners were designed to channel the essence of the Northern Territory, creating a vibrant yet professional look.

Customised calls-to-action

We tailored the call-to-action buttons across different pages, ensuring the text is engaging and contextually relevant. This personalisation enhances user engagement and drives action effectively.

Streamlined brand consistency

By collaborating with Paul and leveraging the work of Steve Salvia’s team, we ensured image and brand consistency across the website, Facebook, and other social media platforms. This alignment creates a cohesive brand experience for clients.

Customised ‘Get in touch’ form

Paul customised his contact form to suit his specific needs, enabling him to better prepare for first client interactions and ensure a smooth onboarding process.

The result

The new website perfectly captures Paul’s vision, balancing vibrant design with streamlined functionality. By incorporating personalised elements and ensuring brand consistency, the platform creates a seamless and engaging experience for clients. It’s a professional, user-friendly website that supports Paul’s business growth while staying true to his Northern Territory-inspired identity.

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Ready to stand out online?

1

Align and define

We’ll connect via Teams to understand your business, goals, and timeline.

2

Start building

From gathering materials to reviewing designs, we’ll guide you every step of the way.

3

Review and launch

We'll bring your dream website to life, providing 1:1 training so you can manage your site from day one.