Apex Advice

The team at Apex Advice were a pleasure to work on the journey to producing a cohesive, engaging website.

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Apex advice

Project goals

Led by John Mansarra and Dannae Woolman, Apex Advice sought a website that would reflect their renewed brand and resonate with their clients. Apex Advice was keen to create a platform that showcased their services, enhanced credibility, and strengthened their local presence in Geelong.

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Our approach

Working closely with Apex Advice and Lisa Greensill, we designed a cohesive website that combined vibrant visuals with user-friendly functionality to deliver a memorable client experience.

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Striking imagery

We used vibrant and relatable visuals to add personality and align the site with Apex Advice’s brand, including:

  • Colourful iconography that symbolises key services and processes.
  • Bright, family-oriented photography that adds a relatable and welcoming touch.
  • Geelong beach imagery to emphasise local roots and create a sense of connection.
  • Professional team photos featuring John and Dannae, introducing them and their office to clients.

Geometric design elements

We introduced geometric shapes that complement the brand’s imagery. These shapes were layered throughout the site to maintain consistency and ensure a polished look across all devices, from laptops to mobiles.

Google Reviews integration

Live Google Reviews were incorporated to showcase Apex Advice’s favourability among clients, enhancing trust and boosting SEO performance.

Simplified booking process

A prominent call-to-action button was built to integrate with Calendly, allowing prospects to book a 20-minute chat easily. This streamlined feature helps prospects determine if Apex Advice is the right fit for their needs.

We are really happy with the website thank you, we have received a lot of positive feedback about it. We love it!!

Dannae Woolman, Head of Advice | Director

Apex Advice

The result

The result is a vibrant, client-focused website that reflects the clarity and professionalism of the Apex Advice team. By combining compelling imagery, strategic design, and user-friendly tools, the site positions Apex Advice as a trusted, approachable adviser. With enhanced credibility and streamlined engagement, the site is a valuable tool for building relationships and growing their business.

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