CA Financial Services Group

CA Financial Services Group (CAFSG) are a Sydney-based firm that wanted to modernise their website.

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Project goals

CAFSG, referred to us after joining their new licensee, InFocus, aimed to retain their existing brand style while modernising their online presence. With a large public-facing team, they needed a website that reflected their professionalism, supported their team’s visibility, and streamlined communication of the advice process.

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Our approach

We worked closely with the CAFSG team to strike a balance between retaining their proud brand identity and introducing a fresh, modern design that supports their goals and enhances their digital presence.

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Logo modernisation

We updated the CAFSG logo to align with a stronger, cohesive colour theme, ensuring it complements their refreshed branding while maintaining recognition.

New email signatures

As part of the branding overhaul, we designed clean and professional email signatures to ensure consistency across all client communications.

Interactive graphic design

To simplify the communication of their personal advice process, we created an interactive graphic. This feature engages clients and provides a clear, visually appealing overview of the process.

The result

The result is a stylish, modern, and minimalistic website that builds upon CAFSG’s existing message and brand. By combining enhanced branding elements with client-friendly features, the new platform supports their large team and effectively communicates their advice process. The website reflects CAFSG’s professionalism and positions them as a forward-thinking firm ready to engage clients and drive success.

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2

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3

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