Seedli

Alex McMillan and Venetia Ridge’s modern practice now has a website to match, bringing their quirky brand to life through clever copy and bold visuals. The result sets their firm apart.

seedli

Project goals

Seedli knew who they wanted to work with and how they delivered advice. The gap was in how they communicated this and how they could improve their client journey through their website.

The goal was to clearly communicate their niche, strengthen credibility, and integrate practical functionality to support enquiries, referrals, and growth.

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Our approach

We translated Alex and Venetia's strong personality and clear business focus into a considered, high impact digital experience.

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Messaging with personality

Through our Messaging Strategy Sessions, Seedli now enjoys concise and pun-filled copy that speaks directly to its ideal clients. Improved messaging makes their brand and calls to action significantly clearer.

Monday.com integration

The CRM automates processes across all website questionnaires.

Ideal client triaging

Triaged booking pathways to support efficient onboarding for ideal clients and filter out tyre-kickers.

Social proof

Integrated Google Reviews across key pages reinforce trust and boost SEO.

Referral partner pages

Dedicated referral partner landing pages support professional relationships and convert warm leads into hot ones with custom enquiry forms and next steps.

Events

Events functionality promotes upcoming initiatives with custom landing pages and streamlined booking experiences for in-person or online events.

FAQs

Common queries are answered on a dedicated page and on specific pages as needed, boosting SEO.

Integrated Calendly pages

Booking pages across the entire client journey to drive traffic and foster a consistent client experience

Ongoing content

Blog content facilitated through our partnership with Financial Writers, coupled with in-house pieces, keeps the business looking alive online.

A brand that feels alive

Playful team photography, quirky graphics, and a modern design help the website feel human, fresh, and cohesive across every page. Their brand stands out compared to traditional financial planner websites.

Jacqueline and the SAW team were fantastic; we couldn’t have asked for a better team. No question of mine was too trivial or annoying, and the hustle displayed to get our new website launched in a tight timeframe before Christmas was amazing to see. The feedback and guidance provided was a major help in delivering a website our practice can be proud of for many years to come.

Alex McMillan, Managing Director

Seedli

Wow, what a world of difference! We’re incredibly grateful for the care and creativity that went into our new website. We wanted to build something that genuinely reflects how we work with clients, and you truly understood that vision. Financial advice can feel complex, so creating a supportive digital experience was key. Your partnership and attention to detail made that possible. From our side, Santa came early.

Venetia Ridge, Senior Adviser

Seedli

The result

Months after launching, Seedli reports receiving consistent inbound leads via organic Google search, with prospective clients often citing the website’s branding as the reason they booked a consultation.

Their website truly reflects how they work with clients and supports efficient growth. It’s a bold platform the team is proud to share.

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3

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