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About
About us
Who we help
Services
Process
Portfolio
Resources
A to Z playbook
Articles
Audit for advisers
Newsletter
Contact
Initial chat
Brand questionnaire
Submit our form below so we can prepare for our Strategy Session.
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This field is for validation purposes and should be left unchanged.
This form will take approximately 30 minutes to complete. The more detail you provide, the better positioned we are to create the website you envision. Don’t stress too much over each question, this just helps us get a better understanding of your brand.
Business details
First name
*
Last name
*
Company name
*
Email
*
Brand identity
What was the source of your brand name? What meaning does it have?
Do you have a brand tagline?
Yes
I have an idea
No
Please specify.
What makes your business unique?
How would you describe your firm’s personality?
Trusted and experienced
Warm and approachable
Straightforward and no-nonsense
Innovative and forward-thinking
Exclusive and high-end
Community-focused and personal
Other
If other, please specify.
Target audience
Who is your ideal client/s?
*
Consider demographics, lifestyle, needs, and preferences.
Messaging and tone of voice
What five words first come to mind to describe the values and character of your business?
1
2
3
4
5
Add
Remove
How would you describe your brand’s tone of voice? 1 = Formal, 10 = Casual
Which tone and language best suits your business?
Clear and direct
Conversational and friendly
Formal and precise
Inspirational and motivational
Other
If other, please specify.
How do you want clients to feel when they visit your website?
Informed
Inspired
Excited
Reassured
Understood
Other
If other, please specify.
Website syling
Heading font
If you have a preference.
Body font
If you have a preference.
Do you have a preference for your navigation menu?
Yes, I want a horizontal menu
Yes, I want a hamburger menu
No, I trust the designer to do what's best for my website
Wondering what the difference is between a horizontal and hamburger menu? Here are examples using two of our client sites:
horizontal menu
and
hamburger menu
.
Do you favour the importance of (1) speed and SEO or (2) aesthetic, level of detail/definition, and quantity of content?
Speed and SEO
Aesthetic, level of detail/definition, and quantity of content
Whatever the designer thinks is best for my website context
Not sure
SEO is Search Engine Optimisation. Learn more via our article
here
.
What do you want visitors to remember about your business after leaving your website?
*
Website design preferences
Do you want your website to feel more professional or fun? 1 = Professional, 10 = Fun
Do you want your website to target accessible (Mass affluent) or exclusive (UHNW/Private client) clients? 1 = Accessible, 10 = Exclusive
Do you want your website to feel more metro or regional? 1 = Metro, 10 = Regional
How visually striking should your website be? 1 = Minimal, 10 = Bold
Do you prefer a more text-driven or image-heavy design? 1 = Text-heavy, 10 = Image-heavy
Visuals
What types of imagery best represent your business?
*
Professional photography of your team/office
People-focused
Lifestyle imagery
Abstract or conceptual visuals
Professional and corporate
Location based
Other
Specify what this looks like to you.
What imagery should be the focus on your site?
Your ideal client audience
Your team/brand/office
Your location
Animated graphics
Same answer as the question above
Other
If other, please specify.
Do you have professional photography for your website?
*
I have professional photography
I have professional videography
I have professional photography and videography
I only have professional headshots
I have photos but they're not necessarily professional
Not yet but I will organise this
No and I will not be organising this
Review existing websites
We've selected some websites for your perusal based on your answers so far.
For each, provide feedback on the visual and stylistic elements like colours, layout, imagery, icons, fonts, and overall feel.
Engine Financial Services
Browse their website:
enginefs.com.au
What do you like about this site?
What doesn't work for you?
Overall, how much do you like this site? (1 = Not right for me at all, 10 = It's flawless)
DP Wealth Advisory
Browse their website:
dp.net.au
What do you like about this site?
What doesn't work for you?
Overall, how much do you like this site? (1 = Not right for me at all, 10 = It's flawless)
Seedli
Browse their website:
seedli.com.au
What do you like about this site?
What doesn't work for you?
Overall, how much do you like this site? (1 = Not right for me at all, 10 = It's flawless)
Atlas Financial Advisory
Browse their website:
atlasfinancialadvisory.com.au
What do you like about this site?
What doesn't work for you?
Overall, how much do you like this site? (1 = Not right for me at all, 10 = It's flawless)
Other websites
Provide websites that resonate with you. why do you like them?
URL
Description
Add
Remove
Provide websites that you don't like. What do you dislike about them?
URL
Description
Add
Remove
Helpful resources
Upload any relevant marketing materials or previous brand work.
Drop files here or
Select files
Max. file size: 20 MB, Max. files: 6.
Provide direction and potential keywords for your SEO set up.
SEO is Search Engine Optimisation. Learn how to win online via our article
here
. Consider your location, services, and key messaging.
Add anything else you'd like us to know.
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